Today, we are going to address some of the common reasons site owners/manager might resist linking to your site.

Website Traffic is the lifeblood of any internet site. If you sell the greatest widgets in the world, and yet no one comes into your ’store’, you will starve. 

So….

When you have visitors coming to your site, you covet them and appreciate them because they could have gone to a million other sites.

What you just read is true and is the mindset of most website owners and managers.

So now, here you come asking for an Inbound Link…

Let’s explore six common reasons why a site owner/manager may refuse the link. This list is far from exhaustive.

Site owners/managers are very busy
Site owners/managers are extremely busy people - running a successful site takes a lot of time and effort to properly serve their visitor base.

Building traffic is hard work, why would they send it to you?
Site owners/managers work very, very hard attracting targeted visitors to their site. By virtue of linking to your site, they are sending their traffic away to you. There has to be some strong, compelling reason for them to do this.

You are a direct competitor
If both you and the site you are seeking a link from are in the exact same business - say of selling high quality, raw pet food, what is the incentive for the other site to send his potential customers to you?

Lack of relevancy
If you are selling an online music theory course and the site you are seeking a link from is selling scrap booking supplies, how would connecting those two sites by a link be of benefit?

Unprofessional site
In our current world of tools and wizards a-plenty which allow non-technical people to create professional looking sites (many available for FREE), there is no excuse for a cheap cheesy looking site. A book is judged by its cover. If your site is unprofessional, you are shooting yourself in the foot.

Low quality content
If your site content is shallow, poorly written, full of typos, etc., why would a site manager/owner endanger his reputation by linking to you?

In order to crack this nut, we are going to have stretch ourselves a bit and think about the real benefits of the link relationship to the other site - putting ourselves in ‘his’ shoes. As you can see from the six barriers listed above, the deck is already stacked against you. Take heart though, this nut can be cracked.  Next time we are going to look at ‘Blackhat’ and ‘Whitehat’ linking methods and a foundational level.

Till then…