Welcome back to Part 2 of Internet Marketing Maps. Below is a graphic depiction of an Internet Marketing Map which gives me an instant view of exactly what to create and how all the pieces fit together.  This is the actual one that I used for my site.  And, believe me, this is not a very complicated campaign compared to some I’ve seen. You can click on map shown to get a full size version (pdf format).

Let’s talk a little more about each of the components shown.

4 Articles – each article needs to between 600 and 1000 words each. They are going to be submitted to the major article sites like goarticles.com

Squeeze Page – a squeeze page is designed to collect a name and email address in exchange for what you are offering. In this case, a free 5-day mini-course

Autoresponder – an autoresponder is a tool that collects customer subscription information and actually sends out emails at any interval you specify

Special Report – this is additional, useful information written in a pdf format that can be given away freely by your visitor. Inside the report, you have lots of links to your squeeze page. When the special report is given away for free, you get free advertisement.

Mini-Course (1-5) – the mini-course is designed to give good, solid information, but really to whet the appetite for the ‘real’ product you want to sell. So give enough to keep your visitor’s interest, but don’t give away the store.

Sales Page – this is issue #6 that you send to your visitor. The objective of the sales page is to effectively promote the product, directly.

Product – this can be your own product, or an affiliate product, like from Clickbank.