I recently bought Michael Cheney’s 11 Days to List Profits list building course – a really excellent course on the nuts and bolts of quality list building. Michael produced over 40 video lessons on everything he knows about list building and I recommend it highly.

As I heard him speak through the material, I took notes, trying to internalize all that he had to teach on the topic of list building. One of the things that struck me is how intricate a seemingly ’simple’, quality marketing plan can actually be. There are articles, mini-courses, squeeze pages, autoresonders, website hosting, special reports, etc. to glue together in one integrated whole. There is a lot to it.

As I was attempting to apply his principles to my own internet campaigns, I began drawing what I call an "Internet Marketing Map" – a map which shows the high level of how all of the various pieces fit together. I, being a very visual person, needed to have some sketch of whole concept so I get all of the pieces right. So I began drawing it all out, identifying all the parts, and bamm, it all became crystal clear.

So, I began to apply the principles that Michael talked about on an existing website that I have called http://kittychef.com/. I decided to market a product about Cat Health – a product that I found on Clickbank. I started to look at the component pieces that I needed to organize:

• 5 Days of Mini-Course Material
• 1 Sales Letter
• Autoresponder
• Squeeze Page
• 4 Articles
• Special Report (Viral Marketing)

Plus I wanted to make sure that I promoted my 5-day mini-course from another cat themed site called http://kitten-pictures.com/.   So how did I fit it all together? I will talk about that next time… Till Then…