December 1, 2006
Internet Marketing Maps – The Map to Internet Riches (Part 1)
I recently bought Michael Cheney’s 11 Days to List Profits list building course - a really excellent course on the nuts and bolts of quality list building. Michael produced over 40 video lessons on everything he knows about list building and I recommend it highly.
As I heard him speak through the material, I took notes, trying to internalize all that he had to teach on the topic of list building. One of the things that struck me is how intricate a seemingly ’simple’, quality marketing plan can actually be. There are articles, mini-courses, squeeze pages, autoresonders, website hosting, special reports, etc. to glue together in one integrated whole. There is a lot to it.
As I was attempting to apply his principles to my own internet campaigns, I began drawing what I call an "Internet Marketing Map" - a map which shows the high level of how all of the various pieces fit together. I, being a very visual person, needed to have some sketch of whole concept so I get all of the pieces right. So I began drawing it all out, identifying all the parts, and bamm, it all became crystal clear.
So, I began to apply the principles that Michael talked about on an existing website that I have called http://kittychef.com/. I decided to market a product about Cat Health - a product that I found on Clickbank. I started to look at the component pieces that I needed to organize:
- 5 Days of Mini-Course Material
- 1 Sales Letter
- Autoresponder
- Squeeze Page
- 4 Articles
- Special Report (Viral Marketing)
Plus I wanted to make sure that I promoted my 5-day mini-course from another cat themed site called http://kitten-pictures.com/. So how did I fit it all together? I will talk about that next time… Till Then…
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