First of all, this is not a Fluff piece - If you decide to read on, you will get the truth (as far as I know it).

Doing the ‘hard things’ in business is what is going to keep you from falling and jumping off of a cliff - this goes for any business.  I don’t care if you are running a restaurant or a zoo.  The devil is in the details and you must master the core skills of your trade.

One the of those core skills in the online marketing world is RESEARCH.  I hear the groans now.

Not all Keywords are Equal

If you are an Adsense advertiser, you must realize that not all keywords are equal.  Advertisers, on some HOT keywords and keyword phrases have been known to pay up to $50 per click and more.

$50 and more.

Let me say it again.

$50 and more.

So what does that mean for you?

You need to build your site pages around those keywords that bring in the greatest amount of cash per click - simply stated.

The Background

The other day, I was building a website http://VoIPMadeEZ.com which sells an eBook I bought the Private Label Rights to and then modified, called "Definitive Guide to VoIP."   When I was getting ready to monetize the site, I decided that I wanted to use PayPal, since it is so easy to setup and use. 

So, in PayPal, I created a button using my own custom image - fine, easy enough. 

Then I noticed something that I hadn’t noticed before… 

I was recently playing a popular computer game called Civilization IV and during the game I heard the following phrase:

"A man who chases two rabbits will end up with none."

I don’t recall who the author of that statement is - I’ll have to look that up…

But,

It is very, very powerful.  Really, it is a kick in the head for me.  Here is how I interpret the statement:

"If I chase too many projects simultaneously, I will end up not accomplishing anything signficant."
 
The word that seems to sum it all up is "Focus."

How can blogging cure your writer’s block?

Do you find that you have a real writer’s block?  Have you been trying to write a much needed special report or eBook, but just can’t seem to get organized?  Blogging may be your answer.

Many people have giant mental blocks when it comes to writing - just the thought of it makes them cringe, remembering back to having to write essays and reports for school.  It wasn’t enjoyable then and it’s certainly not going to be enjoyable now.

Email marketing can be a powerful part of your online business — if it is done correctly…

Know Your Audience?

The master ‘key’ of getting powerful response results in email marketing is knowing your audience — what they like, dislike.  The better you know them, the faster they will trust you because it will show in your writing.

These are some common ’seed’ questions to help prime the pump:

• What do ‘they’ want?
• What in life truly frustrates ‘them?’
• Is anyone else providing solutions other than what you have?
• Why should ‘they’ believe/trust you?

Killer List Building Tactics using eBay

Today, I’m going to share with you a super profitable blueprint that allows you to sell another author’s eBook, using eBay to drive massive traffic to your webpage.

Step 1 - Find a high-quality product on Clickbank to promote

• Sign up on Clickbank for a free account.
• While at Clickbank, research information products that you are interested in promoting.
• Buy the Clickbank product using your own affiliate id (thus giving you a discount).
• If you don’t like the eBook you just purchased, ask Clickbank for a refund and go find another product.

Real Strategies

Last time we concluded that working ‘with’ the search engines is the smart tactic when doing anything with internet marketing - period. If you try to cheat the system, you only end up wasting a lot of time having to retool.

So what is the secret of working with the search engines? Giving them lots of unique content - period. If you resign yourself to this now, you will save yourself a world of grief and frustration later.

Let’s steer this discussion back to talking about obtaining Inbound Links.

The highest prized item on the Internet is "________ ________!"

Today we are looking at an overview of linking strategies.  We lay down a foundation for the correct mindset of what we should do.

The Foundation

First of all, there is little else that I like least in the world of site marketing than ‘begging’ a site to link to mine. It’s demeaning, it feels like begging and I won’t do it. There are too many good ways to accomplish this.

Now again, let’s recap why we want to have links pointing to our site - the bottom line is that search engines love them. So they are necessary if we are going to garner that easy, FREE traffic from the organic search engine results.